COMCE West and the Mexican Embassy create a business guide to help small businesses expand into Asian markets.
Guadalajara, Jal. As part of the effort to diversify international markets for products from Jalisco, the Mexican Foreign Trade Council (COMCE) West and the Mexican Embassy in India are developing a business guide for that country, similar to the one previously created for Vietnam.
We need Mexicans who wish to engage in foreign trade to have tools that allow them to be more competitive and to have more confidence in venturing abroad; and for their companies, particularly small and medium-sized enterprises (SMEs), to have robust tools like this guide which, combined with the expertise of COMCE and the Mexican Embassy in these countries, can achieve these objectives,” shared Miguel Ángel Landeros, president of COMCE West, with El Economista
After returning from a trade mission to the Asian country, it was highlighted that India offers a “huge opportunity” for Jalisco’s SMEs, especially in sectors such as agribusiness, automotive, film, textiles, furniture, and information technologies. India represents a market with 120 million wealthy people and 400 million middle-class people, with 30 million more joining this segment each year.
“In India, they receive low-quality and very expensive avocados from Peru and Africa; Mexican avocados are high quality and in high demand, but they have little presence in India. In addition to avocados, we can export avocado oil, agave inulin, and agave syrup,” mentioned Landeros Volquarts.
He also mentioned that Jalisco’s spirits with Denomination of Origin – Tequila and Raicilla – have a great market in India, where consumption trends include young people and women.
The president of COMCE West announced that the organization will lead another trade mission this year, in which selected SMEs with export capacity will participate.
“With the disappearance of ProMéxico, COMCE has established alliances with counterparts in India, such as the Confederation of Indian Industry and the Mexican Embassy in that country, which now performs some functions previously carried out by ProMéxico. This allows us to create a first-class work agenda so that Mexican companies have real opportunities,” emphasized Landeros.
Connectivity
During his visit to India, the leader of the region’s exporters discussed the importance of connectivity with the Mexican Ambassador to that country, Federico Salas.
“We are looking for a strategy to establish a direct cargo flight through the main Indian airline. We already have this connectivity with China, and we must remember that India is also an economic superpower with which we are increasing our trade exchange. We need to improve our communication with India so that our products reach efficiently. We are confident that the air sector would mainly benefit the agribusiness and electronics industries,” explained the businessman.
