According to Webfleet’s recent Fleet Digitalization Report 2024, 85% of fleet managers in Mexico already use real-time tracking technologies, while 67% have adopted vehicle diagnostics and predictive maintenance tools. This report, prepared by Bridgestone’s fleet management platform, analyzes the impact of artificial intelligence (AI) and electric vehicles (EV) on the sector, as well as identifying key trends for the country.
The survey, which collected responses from 1,800 fleet management leaders globally, highlights the growing role of AI and machine learning in mobility. 32% of managers predict that these technologies will be the most influential in the next five years, highlighting advantages such as route optimization and improved driver safety.
In the case of Mexico, there is a strong interest in advancing digitalization. Although 48% have not yet implemented AI in their operations, many plan to integrate it within the next five years. Furthermore, 70% of managers see a significant advantage in digital solutions such as connected tires, especially in increasing safety and minimizing the risk of accidents.
Manuel de la Torre, director of Bridgestone Mobility Solutions for Latin America, highlighted that “the focus on safety, efficiency and sustainability is driving a transition towards smarter and more connected solutions. Artificial intelligence and electric vehicles represent the future, and companies that invest in these innovations will be better prepared to face the challenges of the sector.”
The report reveals that currently Mexican fleets are mostly made up of internal combustion vehicles (62.9%), while electric and hybrid vehicles represent 29.4%. However, a significant transformation is expected in the next five years, with 83% of managers projecting an increase in the adoption of these technologies, which could raise their proportion to 63.1%.
Although digital solutions offer enormous potential to improve efficiency and profitability, the study underlines the importance of proactively addressing challenges such as costs, technological integration and data security. This requires developing digital strategies that guarantee safe and profitable investments, while complying with the regulatory standards in force in Mexico.
Webfleet concludes that as Mexican companies face these challenges, ongoing training and strategic adaptation will be key to making the most of the benefits of new technologies in the fleet sector.
